selling and promoting your acrylic artwork online
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Have you ever experienced the sheer joy of creating a beautiful piece of artwork with acrylic paints? The feeling of watching vibrant colors mix and blend, creating mesmerizing textures and captivating imagery, is truly magical. As an artist, you pour your heart and soul into each stroke, infusing your artwork with your unique perspective and emotions.

But what happens when your masterpiece is complete? How can you ensure that your artwork reaches the right audience and finds its rightful place in the hearts and homes of art enthusiasts?

Welcome to the world of selling and promoting your acrylic artwork online, where boundaries fade, and opportunities abound. With the rise of ecommerce platforms and the power of social media, artists like you now have the ability to showcase and sell their creations to a global audience, all from the comfort of your own studio.

Whether you’re an established artist looking to expand your reach or a budding talent seeking recognition, this guide will take you through the step-by-step process of selling and promoting your acrylic artwork online. We’ll explore effective art marketing strategies, share valuable insights, and help you navigate the digital landscape to boost your sales and establish your artistic presence.

Table of Contents

Key Takeaways:

  • Learn how to sell and promote your acrylic artwork online
  • Discover effective art marketing strategies to reach a wider audience
  • Explore the pros and cons of selling your own art versus curating works by other artists
  • Understand the considerations and strategies for selling original art versus reproductions
  • Master the art of photographing and scanning your artwork for stunning visual representation

Choose Your Business Model: Sell your own art or works by other artists

When it comes to selling your acrylic artwork online, you’re faced with a decision: do you sell your own art or showcase works by other talented artists? Both options have their own unique advantages and can significantly impact your online art sales and success. Let’s explore the pros and cons of each business model and discover how you can effectively sell and promote art online.

Selling Your Own Art: Complete Creative Control

If you choose to sell your own art, you’ll have the freedom to express your artistic vision and connect directly with your customers. This business model allows you to maintain creative control throughout the entire process, from concept to completion. It’s an opportunity to share your unique style, technique, and storytelling through your acrylic artwork. By selling your own art, you can build a personal brand that resonates with your audience and establish yourself as a reputable artist in the online art community.

Curating and Selling Works by Other Artists: Diversity and Collaboration

On the other hand, curating and selling the works of other artists can offer a diverse selection for your customers. It allows you to showcase a range of artistic styles, techniques, and perspectives, catering to different tastes and preferences. Curating also creates opportunities for collaboration with other artists, fostering a sense of community and mutual support. By representing and promoting the works of other talented artists, you can establish your online platform as a hub for artistic discovery and exploration.

Ultimately, the decision to sell your own art or works by other artists depends on your goals, artistic vision, and personal preferences. Whether you choose to go solo or collaborate, effective promotion and marketing strategies are key to attracting customers and driving art sales online. The next sections will dive deeper into art marketing strategies, and tips for selling and promoting your acrylic artwork online.

Decide what to sell: original art versus reproductions

When it comes to selling your acrylic artwork online, one of the crucial decisions you’ll need to make is whether to sell original art or reproductions. Both options have their merits and appeal to different types of buyers. Let’s explore the considerations and strategies for selling both original art and reproductions to help you make an informed choice and maximize your online art sales.

Original Art: Authenticity that Resonates

Original art holds a special allure for collectors who value uniqueness and authenticity. Each piece is a one-of-a-kind creation, infused with the artist’s vision, emotions, and personal touch. By selling original art, you offer art enthusiasts the opportunity to own a truly distinctive piece that cannot be replicated.

“Originality is the essence of a truly great artwork. It captures the artist’s creativity in its rawest and most expressive form, creating a sensory experience that cannot be replicated.”

By emphasizing the scarcity and exclusive nature of your original artwork, you can attract a niche audience of art enthusiasts and collectors who are willing to invest in unique pieces that resonate with their individual tastes and artistic sensibilities.

Reproductions: For a Wider Market Reach

Selling reproductions of your acrylic artwork opens up opportunities to reach a larger market and generate more sales. Reproductions allow you to make multiple copies of your original artwork, making it more accessible and affordable to a broader audience. This can be particularly attractive to buyers who appreciate your art but may not have the budget for an original piece.

“Reproductions offer the chance to share your art with a wider audience, bringing joy and inspiration to more people while expanding your customer base.”

Reproductions can be created through various printing techniques, such as giclee printing, which ensures high-quality, accurate reproductions that capture the essence and vibrancy of your original artwork.

Selling Strategies for Original Art and Reproductions

To effectively sell both original art and reproductions online, it’s essential to tailor your marketing strategies accordingly. Here are some tips to keep in mind:

  1. Presentation Matters: Present your original art with exquisite attention to detail, highlighting its uniqueness and the artist’s creative process. For reproductions, focus on showcasing the high-quality printing and accurate color reproduction.
  2. Artistic Storytelling: For original art, share the inspirations, techniques, and personal narratives behind each piece. With reproductions, emphasize the value of owning a high-quality printed copy of your art.
  3. Limited Editions: To create a sense of exclusivity, consider offering limited editions of your original artwork or numbered prints of your reproductions.
  4. Authenticity Certificates: Provide certificates of authenticity for your original art to reassure buyers of the piece’s genuineness and value.
  5. Targeted Marketing: Tailor your marketing efforts to reach specific audiences who appreciate either unique original art or affordable yet high-quality reproductions.

By incorporating these strategies into your online art sales approach, you can effectively showcase both original art and reproductions, attracting buyers who appreciate the authenticity of your unique pieces or the accessibility of your quality reproductions.

Original ArtReproductions
One-of-a-kindAccessible and affordable
Authenticity and uniqueness appeal to collectorsAttracts a wider market reach
Higher price potentialMore sales potential
Exclusive and limited availabilityBroad availability for mass appeal

Ultimately, the decision to sell original art, reproductions, or a combination of both depends on your artistic vision, target audience, and business goals. By evaluating the benefits and audience appeal of both options, you can develop a comprehensive strategy that leverages the strengths of each to maximize your online art sales and effectively market your acrylic artwork.

Photograph and scan your work

When it comes to selling art online, captivating visuals play a crucial role in captivating potential buyers. Whether you choose to photograph or scan your acrylic artwork, it’s essential to represent your pieces accurately and in their full glory. The quality of your images can make or break a sale.

Proper lighting and angles are the keys to capturing the essence and beauty of your art. You want to ensure that the colors, textures, and details are accurately reflected in the photographs or scans. Use appropriate props or backgrounds to enhance the overall visual appeal.

Photographing Your Art

When photographing your artwork, it’s crucial to follow a few simple tips to achieve stunning results:

  1. Use natural light whenever possible to capture the true colors and details of your artwork.
  2. Avoid harsh shadows by diffusing the light or shooting on overcast days.
  3. Ensure the artwork is evenly lit, avoiding any areas that may create glare or reflections.
  4. Take multiple shots from different angles to capture different perspectives of your artwork.
  5. Use a high-resolution camera or smartphone with a good image sensor to capture sharp and detailed images.

In addition to these tips, consider investing in a tripod to minimize camera shake and capture sharper images. Experiment with different compositions to find the most visually appealing presentation for your art.

Scanning Your Art

If you choose to scan your artwork, here’s how you can get the best results:

  1. Use a flatbed scanner with a high resolution (at least 300 dpi) to capture the intricate details of your art.
  2. Ensure the artwork is clean and free from dust or smudges before scanning.
  3. Place the artwork carefully on the scanner bed, making sure it is aligned properly.
  4. Preview the scan before saving to make any necessary adjustments to brightness, contrast, or color levels.
  5. Save the scanned file in a high-quality format (such as TIFF or PNG) to preserve the integrity of the image.

Remember, whether you photograph or scan your art, the goal is to create images that accurately represent your work and entice potential buyers. Use post-processing software to make minor adjustments if needed, but strive to maintain the authenticity and true essence of your acrylic artwork.

Photographing Your ArtScanning Your Art
  • Use natural light
  • Avoid harsh shadows
  • Ensure even lighting
  • Take multiple shots from different angles
  • Use a high-resolution camera
  • Use a high-resolution flatbed scanner
  • Clean the artwork before scanning
  • Align the artwork properly
  • Preview and adjust scan settings
  • Save in a high-quality format

By mastering the art of photographing and scanning your artwork, you can ensure that your online audience gets an authentic and captivating glimpse of your acrylic masterpieces.

photographing art

Find a printer to print your art

Once your stunning acrylic artwork is ready to be reproduced, it’s time to find a printer that can truly do justice to your designs. A reliable printer who understands the intricacies of art printing can bring out the vibrant colors, textures, and details of your acrylic masterpieces. But with so many options available, how do you choose the right one?

One popular and convenient option for artists is print-on-demand services. These services handle every aspect of the printing process on your behalf, including packaging and shipping, allowing you to focus on creating art and promoting your work. With print-on-demand, you can fulfill customer orders without worrying about inventory management and upfront costs.

Benefits of Print-on-Demand Services

“With print-on-demand services, you don’t have to worry about investing in expensive printing equipment or managing inventory. The service takes care of everything, making it a hassle-free and cost-effective way to bring your art to life.”

Using a print-on-demand service also allows you to offer a variety of products to your customers. From art prints and canvas wraps to greeting cards and home decor items, you can expand your product line and cater to a wider audience.

Choosing the Right Printer for Your Acrylic Artwork

When selecting a printer, there are a few key factors to consider:

  • Quality: Look for a printer that specializes in art reproduction and produces high-quality prints with vivid colors and fine details.
  • Materials: Ensure that the printer uses premium materials and archival inks to ensure the longevity of your art prints.
  • Customer Service: Opt for a printer that offers excellent customer service and can address any concerns or issues promptly.
  • Shipping: Consider the printer’s shipping options and rates to ensure your art prints reach your customers safely and on time.

Take the time to research and compare different printers to find the one that aligns with your artistic vision and business goals. Reading customer reviews and testimonials can provide valuable insights into the quality and reliability of a printer.

In Summary

Choosing a reliable printer is crucial in ensuring that your acrylic artwork is accurately reproduced and presented to the world. Print-on-demand services offer a hassle-free and cost-effective solution, allowing you to focus on creating art while the printer handles the rest. Consider factors like quality, materials, customer service, and shipping when selecting the right printer for your art. With a trustworthy printing partner, you can bring your art to life and deliver exceptional products to your customers.

Build your brand as an artist

When it comes to selling your acrylic artwork online, building a strong brand identity is the secret ingredient that can set you apart from the crowd. Your brand is more than just a name or a logo. It represents your unique style, values, and artistic vision. It’s what makes you memorable and helps you connect with your target audience.

So, how can you create a compelling brand image that resonates with your audience? Here are some art marketing strategies that can help:

  1. Define your artistic style: Art is as diverse as the artists who create it. Take some time to reflect on your artistic style and what makes it unique. Whether you specialize in abstract landscapes or hyperrealistic portraits, embrace your style and let it shine through in your artwork.
  2. Identify your target audience: Understanding who your art appeals to is key to effective branding. Are you targeting younger art enthusiasts, interior designers, or collectors? Knowing your audience’s preferences and interests will help you tailor your brand messaging and marketing efforts.
  3. Create a cohesive visual identity: Your brand should have a consistent look and feel across all your online platforms and marketing materials. This includes your website, social media profiles, packaging, and even the way you present your artwork. Choose a color palette, typography, and imagery that reflect your artistic style and resonate with your target audience.

Brand Spotlight: Banksy

“An artist’s biggest strength lies in their ability to create a brand that connects with people on a deeper level.” – Banksy

Known for his thought-provoking graffiti and anonymous persona, Banksy has built an iconic brand that challenges the status quo. His distinct style and strong social commentary resonate with a global audience, making his work highly sought after. Banksy’s brand is not only about his artwork, but also the mystery and controversy surrounding his identity.

artist branding

Take a cue from Banksy: While you may not be an anonymous street artist, you can still learn from Banksy’s brand strategy. Find what makes your art and your story unique, and use it to build an authentic and captivating brand that captures the attention and imagination of your audience.

Remember, artist branding is an ongoing process. Continuously refine your brand as you evolve as an artist and as your audience grows. Your brand should reflect your artistic journey and engage your audience in meaningful ways. By building a strong brand as an artist, you’ll position yourself for success in the competitive world of online art sales.

Set retail prices for your products

Pricing your acrylic artwork correctly is an art in itself. Finding the sweet spot between affordability and fair value can maximize your sales and profitability. But how do you determine the right price for your artwork? It’s not as simple as picking a random number out of a hat. Let’s embark on a pricing journey that will help you navigate the complex world of pricing art.

Consider the Factors

When setting prices for your artwork, consider the following factors:

  1. Materials: Take into account the cost of your art supplies, including canvas, paint, brushes, and any other materials you use in your process.
  2. Labor: Factor in the time and effort you invest in creating each piece. Your expertise and skill deserve recognition.
  3. Market demand: Research the current market trends and demand for acrylic artwork. Understanding the market can help you position your prices accordingly.
  4. Target audience: Identify your target audience and their spending power. Consider the demographics, preferences, and purchasing behavior of your ideal customers.

Develop Pricing Strategies

Now that you have considered the factors, it’s time to develop pricing strategies that align with your goals. Here are a few tried and tested strategies:

  1. Cost-based pricing: Calculate the total cost of materials and labor for each piece, then add a desired profit margin.
  2. Market-based pricing: Research the prices of similar acrylic artwork in the market and adjust your prices to match the competition.
  3. Value-based pricing: Assess the unique value your artwork provides to buyers, such as the emotional connection it evokes or the story it tells. Price your artwork based on the perceived value it offers.

Remember, pricing is not set in stone. It’s an ongoing process that requires constant evaluation and adjustment. Monitor how your pricing strategy impacts your sales and make adjustments accordingly.

“Pricing your art is like dancing to your favorite tune—find the rhythm that resonates with both you and your customers. Dance to the beat of your own price.” – Anonymous

Visualize Pricing Structure

Creating a visual representation of your pricing structure can help you make sense of the numbers and communicate your pricing strategy effectively. Below is an example of a pricing structure table:

Artwork CategorySizePrice Range
Abstract PaintingsSmall$200 – $500
Medium$500 – $1,000
Large$1,000 – $3,000
Realistic PortraitsSmall$300 – $600
Medium$600 – $1,200
Large$1,200 – $4,000

This table serves as a visual guide to help you determine a pricing range based on the size and category of your artwork. Use it as a reference point to set prices that fit within your overall pricing strategy.

pricing art

By setting retail prices that align with the value of your artwork and the expectations of your target audience, you can maximize sales and establish your presence in the competitive world of online art sales. Remember, finding the right price is an art form, so embrace the challenge and let your pricing strategy reflect the true worth of your acrylic artwork.

Build an ecommerce store to sell your art online

Ready to take your art business to the next level? Creating a dedicated ecommerce store is the key to showcasing and selling your acrylic artwork online. With the right platform and design, you can create an irresistible online gallery that attracts potential buyers from all over the world. Here are some tips and strategies to help you build an effective ecommerce store for your artwork.

Create a Visual Masterpiece

When it comes to selling art online, presentation is everything. Your ecommerce store should be a visual masterpiece that captivates your audience. Choose a clean and modern design that complements your artwork, allowing it to take center stage. Showcase high-quality images of your acrylic creations and provide detailed descriptions to give potential buyers a true sense of your artistic talent.

Seamless User Experience

A seamless user experience is vital in keeping potential buyers engaged and increasing your chances of making a sale. Ensure that your ecommerce store is user-friendly and easy to navigate. Intuitive menus, clear product categories, and a simple checkout process will make it easier for visitors to browse and purchase your artwork. Don’t forget to optimize your store for mobile devices to reach art enthusiasts on the go.

Build Trust with Customer Reviews

Building trust is essential when selling art online. Incorporate customer reviews and testimonials into your ecommerce store to showcase the positive experiences of past buyers. Testimonials help potential customers feel confident in your artwork and the buying process, ultimately increasing their likelihood of making a purchase.

Implement Effective SEO Strategies

Boost your ecommerce store’s visibility by implementing effective search engine optimization (SEO) strategies. Use relevant keywords in your product descriptions, titles, and meta tags to improve your store’s ranking in search engine results. This will increase the chances of your art being discovered by art enthusiasts searching for similar pieces online.

Engage with Your Audience

Interacting with your audience is an excellent way to build a loyal customer base. Use social media integrations and email marketing to engage with your customers and promote your latest artwork. Encourage them to share their favorite pieces from your store on social media platforms and offer incentives such as exclusive discounts or giveaways to foster engagement and repeat purchases.

By following these art marketing strategies and building an ecommerce store dedicated to selling your acrylic artwork, you’ll be well on your way to reaching a wider audience and boosting your online art sales. Take advantage of the digital landscape and showcase your talent to art enthusiasts around the world.

Discover more channels for selling art

In addition to having your own ecommerce store, there are numerous online art marketplaces and platforms where you can sell your acrylic artwork. These channels offer exposure to a wider audience and provide opportunities for collaboration and networking with other artists. Whether you’re looking to expand your reach or diversify your sales channels, exploring these art marketplaces can be a smart strategy.

Popular Art Marketplaces

Here are some popular online art marketplaces that can help you boost your online art sales:

1. EtsyThe go-to marketplace for handmade and unique items.
2. Saatchi ArtA platform that connects artists with collectors worldwide.
3. ArtsyAn online platform that showcases and sells art from leading galleries, museums, and collectors.
4. ArtfinderA curated marketplace for affordable original art.

These art marketplaces attract a diverse audience of art enthusiasts, collectors, and interior designers, providing you with an opportunity to showcase your acrylic artwork to a wider customer base.

Leveraging Art Marketplaces

When leveraging art marketplaces, keep these tips in mind:

  1. Optimize your listing: Create compelling product descriptions and use high-quality images that accurately represent your art.
  2. Be strategic with pricing: Research similar artworks on the marketplace to set competitive prices that reflect the value of your art.
  3. Promote your listings: Use social media, email marketing, and other digital channels to drive traffic to your listings on art marketplaces.
  4. Engage with the community: Participate in forums, comment on other artists’ work, and build relationships with potential buyers and fellow artists.

By effectively leveraging these art marketplaces, you can increase your online art sales and expand your artist network.

Art marketplaces

“Art marketplaces provide an incredible opportunity for artists to reach a global audience, connect with potential buyers, and grow their art business.” – Jane Turner, professional artist

So, don’t limit yourself to just one sales channel. Explore the world of online art marketplaces and uncover new opportunities to sell your acrylic artwork and connect with art enthusiasts around the world.

Sell your art offline

While selling art online offers convenience and global reach, don’t underestimate the power of offline sales in boosting your art business. Connecting with potential buyers in person and showcasing your acrylic artwork in a tangible way can create memorable experiences and establish valuable relationships.

To tap into the offline art market, consider exploring the following avenues:

  1. Art fairs: Participating in art fairs allows you to exhibit your artwork alongside other talented artists and reach a diverse audience. It’s a great opportunity to engage with art enthusiasts, collectors, and industry professionals. Make sure to research and apply to reputable art fairs that align with your artistic style and target audience.
  2. Exhibitions: Organizing solo or group exhibitions enables you to showcase your acrylic artwork in galleries, cultural centers, or other exhibition spaces. Exhibitions provide a focused environment where art lovers can immerse themselves in your creations. Collaborating with other artists for a themed exhibition can also create a unique and intriguing experience for viewers.
  3. Galleries: Collaborating with established galleries can give your artwork credibility and exposure to a wider audience. Gallery representation can help you in building your reputation as an artist and increase the visibility of your acrylic artwork. Research galleries that specialize in your art genre or style and submit your portfolio for consideration.
  4. Local events: Keep an eye out for local events such as art walks, open studios, or community festivals. These events attract a diverse range of people, providing an opportunity to showcase your art within your local community. Build relationships with local businesses or event organizers to secure a spot in these events.

Implementing effective offline art marketing strategies can maximize your success in these offline selling environments. Here are a few strategies to consider:

  • Prepare a captivating artist statement and bio that reflects your artistic journey and inspirations. This will help potential buyers connect with you and your artwork on a deeper level.
  • Create visually appealing signage and display materials that highlight your unique artistic style. Consistency in branding is key to making a lasting impression.
  • Engage with visitors and art enthusiasts at the offline events. Take the time to discuss your artwork, share your creative process, and answer their questions. Building a personal connection can leave a lasting impression and lead to future sales.
  • Offer limited editions or exclusive pieces for offline sales. This can create a sense of urgency and exclusivity, enticing buyers to make a purchase on the spot.

Remember that offline selling opportunities complement your online efforts and can create a well-rounded art business strategy. By combining online and offline sales channels, you can diversify your customer base and reach a wider audience.

Pros and Cons of Offline Art Sales

Direct personal interaction with potential buyersLimited reach compared to online sales
Opportunity to build relationships with local art communitiesHigher costs associated with offline marketing and exhibiting
Potential for immediate sales and instant cash flowRequires physical transportation and setup of artwork
Chance to showcase artwork in a tangible and immersive wayDependent on specific events and exhibition opportunities

Remember, finding the right balance between online and offline art sales will depend on your unique artistic style, target audience, and business goals. Embrace the opportunities that both avenues offer and adapt your marketing strategies accordingly to maximize your success as an artist.


Selling and promoting your acrylic artwork online can be a rewarding journey that allows you to connect with a global audience and boost your sales. By implementing effective art marketing strategies and leveraging the power of the online marketplace, you have the potential to make a significant impact on your art business.

Throughout this guide, we have discussed the essential steps involved in selling your acrylic artwork online. From choosing your business model to building a strong brand, from pricing your art to setting up an e-commerce store, each aspect plays a crucial role in your success.

Remember, selling art online requires consistency and perseverance. Building a thriving art business takes time and dedication. Stay committed to your craft, continuously refine your marketing strategies, and adapt to the ever-changing art market dynamics. With patience and persistence, you can create a sustainable and prosperous art career.


What are some tips for selling and promoting my acrylic artwork online?

To sell and promote your acrylic artwork online, consider creating a dedicated ecommerce store, leveraging online art marketplaces, utilizing social media for promotion, and using effective marketing strategies such as branding and pricing your artwork correctly.

Should I sell my own art or works by other artists?

The decision to sell your own art or works by other artists depends on your preferences and business goals. Selling your own art gives you more control and allows you to connect directly with customers, while selling works by other artists provides a diverse selection and opportunities for collaboration.

Should I sell original art or reproductions online?

There are pros and cons to selling both original art and reproductions online. Original art is unique and appeals to collectors who value authenticity, while reproductions allow you to reach a larger market and generate more sales. Consider your target audience and goals when deciding what to sell.

What is the best way to photograph and scan my acrylic artwork?

To accurately represent your acrylic artwork online, ensure you have proper lighting, angles, and attention to detail when photographing or scanning. Use high-quality equipment or seek professional assistance to capture the beauty and essence of your artwork.

How can I find a reliable printer to reproduce my acrylic artwork?

Consider using print-on-demand services, which offer a cost-effective solution for artists by handling the printing, packaging, and shipping processes. Research different printing options and choose a printer that can bring your acrylic artwork to life with high-quality results.

How important is branding for selling my acrylic artwork online?

Building a strong brand identity is crucial for artists selling their artwork online. Your brand represents your unique style, values, and artistic vision, helping you stand out from the competition. Create a compelling brand image that resonates with your target audience and showcases your artistic identity.

How should I price my acrylic artwork for online sales?

Pricing your artwork correctly is crucial for maximizing sales and profitability. Consider factors such as materials, labor, market demand, and your target audience when setting retail prices. Finding the right balance between affordability and fair value is key to successful pricing.

Should I create my own ecommerce store to sell my acrylic artwork?

Creating a dedicated ecommerce store is a powerful way to showcase and sell your acrylic artwork online. With the right platform and design, you can create a visually appealing and user-friendly online gallery that attracts potential buyers.

Are there other channels besides my own ecommerce store to sell my acrylic artwork?

Yes, there are numerous online art marketplaces and platforms where you can sell your acrylic artwork. These channels offer exposure to a wider audience and provide opportunities for collaboration and networking with other artists. Consider leveraging these platforms to increase your sales and visibility.

Are offline sales still important for selling acrylic artwork?

While selling art online offers convenience and global reach, offline sales can also play a significant role in your overall art business. Art fairs, exhibitions, galleries, and local events provide opportunities to connect with potential buyers and showcase your acrylic artwork in a tangible way.

How can I successfully sell my acrylic artwork online?

Selling acrylic artwork online requires a combination of marketing strategies, branding efforts, and a deep understanding of the art market. By following the steps outlined in this guide and implementing effective art marketing strategies, you can boost your sales and promote your art successfully in the online marketplace.

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