selling and promoting your acrylic artwork online
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Have you ever dreamt of turning your passion for creating acrylic artwork into a thriving business? Imagine waking up every day, excited to share your art with the world, and seeing your sales soar as more and more people fall in love with your creations.

Well, my friend, it’s time to make that dream a reality. The world of online art sales is at your fingertips, offering endless possibilities for artists like you to showcase and sell their artwork to a global audience.

But I get it. Making the leap from a hobbyist to a successful online art entrepreneur can feel intimidating. The questions start swirling in your mind: How do I promote my artwork online? Where do I even begin?

That’s why I’ve created this step-by-step guide to help you navigate the world of selling and promoting your acrylic artwork online. Packed with expert advice from successful gallerists and painters, this guide will empower you to take control of your art business and boost your sales like never before.

Key Takeaways:

  • Selling and promoting your acrylic artwork online opens up endless opportunities to reach a global audience.
  • This step-by-step guide will provide you with expert advice from successful gallerists and painters.
  • Learn how to take control of your art business and boost your sales like never before.
  • Discover strategies for promoting your art online and showcasing your unique style.
  • Gain insights into pricing your artwork, building an ecommerce store, and exploring offline sales opportunities.

Choose Your Business Model: Sell Your Own Art or Works by Other Artists

So, you’ve decided to explore the exciting world of selling art online. Congratulations! Now it’s time to determine your business model. Will you focus on selling your own art or curating the works of other talented artists? Let’s dive into the possibilities and potential of each approach.

Sell Your Own Art

If you’re a creative soul with a passion for self-expression, selling your own art is the perfect path for you. Whether you specialize in acrylic paintings, mixed media creations, or digital art, showcasing your unique style to the world can be incredibly fulfilling.

By selling your own art online, you have the freedom to set your prices, control the sales process, and maintain a direct connection with your customers. You can establish your own website or use online marketplaces to reach art enthusiasts from all corners of the globe.

Advantages of Selling Your Own ArtConsiderations
You have full creative control and can express yourself freely.Selling your own art requires self-promotion and marketing efforts.
You can build a personal brand and establish a loyal following.You have to handle shipping, packaging, and customer inquiries.
You retain a higher percentage of the profits.Building an audience and gaining visibility can take time and effort.

Curate Works by Other Artists

If you have an impeccable eye for art and enjoy immersing yourself in the diverse talents of fellow creatives, becoming an art curator may be your calling. As a curator, you can showcase a carefully curated selection of artwork by other independent artists.

Curating art allows you to champion other artists, discover emerging talents, and create a platform to share their masterpieces with a wider audience. You can collaborate with artists to sell their original pieces or limited edition prints, forging meaningful partnerships within the creative community.

Advantages of Curating Works by Other ArtistsConsiderations
You can support and promote talented artists on a larger scale.Curating requires a deep understanding of market demand and trends.
You have the opportunity to be a tastemaker and influencer in the art world.Managing inventory and coordinating with artists can be time-consuming.
You can build relationships with artists and collaborate on exciting projects.Marketing and promoting the curated artworks effectively is crucial.

Ultimately, whether you choose to sell your own art or curate the works of others, both paths offer unique rewards and challenges. Consider your strengths, passions, and long-term goals to make an informed choice.

Remember, there’s no one-size-fits-all approach to success in the art business. Embrace your artistic journey, experiment with different strategies, and always stay true to your creative vision.

Decide What to Sell: Original Art versus Reproductions

When it comes to selling art online, you have an important decision to make—whether to sell original art or reproductions. Both options have their unique advantages and considerations, so let’s dive in and explore the possibilities.

If you are a fine artist who loves creating one-of-a-kind masterpieces, selling original art can be a great choice. Your paintings, drawings, and illustrations carry a special essence that cannot be replicated. Selling the original piece allows art enthusiasts to own a truly unique artwork that showcases your artistic talent and vision.

But what if you want to reach a wider audience and make your art more accessible? That’s where selling reproductions comes in. Reproductions are high-quality prints that capture the essence of your original art and allow you to sell multiple copies at a more affordable price point. They are an excellent option for art enthusiasts who appreciate your work but may not have the budget for an original piece.

Another popular option for reproductions is creating limited edition prints. Limited edition prints are produced in a limited run, signed, and numbered by the artist. This exclusivity adds value to the print and allows you to command a higher price. It creates a sense of scarcity and makes collectors eager to acquire your limited edition pieces.

Digital art presents another exciting avenue for selling reproductions. With digital art, you can reproduce your work without any loss of quality, making it easily accessible to a global audience. Digital art prints can be offered in various formats, including high-resolution downloads and customized digital art products.

Here is a breakdown of the options:

Original ArtUnique and one-of-a-kindHigher price point, limited availability
ReproductionsAccessible to a wider audience, affordableLack of exclusivity, potential devaluation of originals
Limited Edition PrintsCreates exclusivity, higher price pointRequires additional production and logistics
Digital ArtGlobal accessibility, easy reproductionPerceived value of digital art, potential piracy

Ultimately, the choice of what to sell depends on your artistic style, medium, and goals as an artist. Many artists find success by offering a variety of options, including original art, limited edition prints, and digital reproductions. This allows you to cater to different audiences and generate multiple streams of income.

Remember, each artwork carries its own unique value, whether it’s an original piece or a carefully crafted reproduction. By offering a diverse range of art products, you can engage art enthusiasts from all walks of life and build a thriving online art business.

Boost Sales: Selling Acrylic Artwork Online

Photograph and Scan Your Work

Selling art online requires captivating images that showcase your artwork at its best. Whether you’re capturing the texture of a brilliantly painted canvas or the delicate details of a finely sketched piece, high-quality product photography and art photography are essential to attract potential buyers.

Investing in proper lighting techniques can significantly enhance the visual appeal of your artwork. Consider hiring a professional photographer for larger works or those with glossy elements to ensure every nuance is captured with precision. Remember, clear images are more likely to catch the attention of discerning art enthusiasts.

For 2D works, scanning your art can be a practical and cost-effective alternative to photography. Scanners capture intricate details with accuracy, resulting in clear images that effectively showcase your talent. This method is especially beneficial for art pieces that don’t require three-dimensional representation.

Another approach to grab the viewer’s attention is to incorporate lifestyle photos into your online gallery. These images feature your artwork within a contextual scene, inspiring viewers and providing a sense of scale. By showing your art in real-life settings, potential buyers can visualize how the piece would complement their own environment.

“Clear images are the window into your artistic world. They give potential buyers insight into your creativity and craftsmanship. Make them count!”

Additionally, consider the use of mockup images provided by print-on-demand services when showcasing your art on product pages. These images allow customers to visualize your artwork in various formats, such as framed prints or stretched canvases, making it easier for them to imagine owning your piece.

By meticulously photographing or scanning your artwork and presenting it in well-curated images, you can effectively represent your talent and attract customers to your online art business.

Benefits of Product Photography and ScanningPhotographyScanning
Ability to capture three-dimensional artx
Accurate representation of color and texture
Effective for showcasing glossy or larger piecesx
Cost-effective option for two-dimensional worksx
Provides context and scale through lifestyle photosx

Find a Printer to Print Your Art

When it comes to selling your art prints, finding a reliable printer is a crucial step. You want to ensure that your artwork is reproduced with the highest quality and attention to detail. This is where print-on-demand services come in handy. These services allow you to list your prints in various sizes, finishes, and styles on your website without the hassle of maintaining your own printing equipment.

By partnering with a print-on-demand service, you can save on costs and benefit from the convenience of unlimited sales. Whether you’re selling open edition prints or limited edition prints, print-on-demand services offer the flexibility you need to meet customer demands.

Open edition prints are printed in unlimited quantities, making them accessible to a wider audience. On the other hand, limited edition prints are numbered and signed, adding a touch of exclusivity and value to your artwork.

Pros and Cons of Print-on-Demand Services

– Cost-effective: No need to invest in printing equipment– Less control over the printing process
– Convenience: Allows for unlimited sales and easy fulfillment– Limited customization options
– Wide range of printing formats and finishes available– Reliance on a third-party service

Consider the different printing formats offered by print-on-demand services, such as framed prints or digital downloads. This gives you the opportunity to cater to diverse customer preferences and expand your market reach.

Remember, the goal is to provide your customers with high-quality reproductions that capture the essence of your original artwork. Take the time to research and choose a printer that aligns with your artistic vision and goals.

art printing

Build Your Brand as an Artist

Are you ready to make a name for yourself in the art world? Building your brand as an artist is the key to attracting buyers and standing out from the crowd. In this section, we’ll explore effective strategies to create a strong artist brand that will leave a lasting impression on art enthusiasts. Let’s dive in!

Develop Your Unique Style and Aesthetic

An artist brand is all about showcasing your unique style and aesthetic. Stand out from the sea of artists by developing a signature artistic voice that captivates your audience. Whether it’s through bold brush strokes, vibrant colors, or a whimsical approach, let your art speak for itself. Embrace your uniqueness and let it shine through your creations. Remember, a strong brand starts with a strong artistic identity.

Establish Your Online Presence

In today’s digital age, an online presence is essential for artists. Create a website that showcases your portfolio, artist statement, and contact information. Use social media platforms like Instagram, Facebook, or Twitter to engage with your audience, share your artistic process, and promote your latest works. Consistency is key; make sure your online profiles reflect your brand identity. Post regularly, interact with followers, and build a community around your art.

Create a Compelling Artist Bio

Behind every great artist is a captivating artist bio. Craft a compelling story that reflects your artistic journey, inspirations, and artistic philosophy. Highlight your achievements, exhibitions, awards, and any notable collaborations. A well-crafted artist bio adds depth and credibility to your brand, connecting you with potential buyers and art enthusiasts.

Leverage Social Media for Maximum Impact

Social media is a powerful tool for artists to showcase their work and connect with a wider audience. Take advantage of hashtags related to your art style, medium, and themes to expand your reach. Engage with other artists, art collectors, and industry influencers to build connections and gain exposure. Remember, social media is not just about self-promotion but also about building meaningful relationships and supporting fellow artists.

Achieve Consistency with Branding Elements

Consistency is key when it comes to building a strong brand. Use consistent branding elements like logo, color palette, and typography across your website, social media profiles, and marketing materials. This creates a cohesive visual identity that reinforces your brand and makes it instantly recognizable.

Artist Branding Checklist

Branding ElementDescription
LogoCreate a visually appealing logo that represents your artistic style and can be easily recognizable.
Color PaletteSelect a cohesive color palette that reflects your brand and use it consistently across all platforms.
TypographyChoose fonts that complement your artistic style and use them consistently in your branding materials.
Visual StyleDevelop a consistent visual style that ties your artwork together and creates a recognizable brand aesthetic.

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos

By building a strong brand as an artist, you establish credibility, gain recognition, and attract buyers to your art. Remember to showcase your unique style, create an online presence, and leverage social media to connect with your target audience. Consistency is key in branding, so make sure all your elements are cohesive and reflective of your artistic identity. Build your brand and watch your art soar to new heights!

Set Retail Prices for Your Products

Correctly pricing your art products is essential for generating successful online sales. To determine the ideal retail prices for your artwork, consider several crucial factors:

  • Cost of Materials: Calculate the expenses associated with the materials you used to create your art.
  • Time and Effort: Evaluate the amount of time and effort invested in producing each piece.

However, pricing your art solely based on these factors may not capture its true value in the market. To gain a competitive edge, it’s crucial to conduct thorough market research and evaluate the prices of similar artworks in your niche.

Market research provides valuable insights into pricing trends, ensuring that your prices are in line with industry standards. Furthermore, take into account any additional costs associated with packaging and shipping your art products to ensure a fair pricing structure.

Consider implementing a value-based pricing strategy. This approach involves determining the price based on the perceived value and uniqueness of your art. By positioning your artwork as one-of-a-kind and highlighting its exceptional qualities, you can set retail prices that align with its worth.

“Pricing art is both an art and a science. It requires careful consideration of various factors to strike the right balance between profitability and perceived value.” – Art Market Expert

Remember, effective pricing plays a significant role in attracting potential buyers and boosting your overall sales. A well-researched pricing strategy will help you showcase the value of your art while remaining competitive in the market.

Factors to Consider when Setting Prices for Your ArtKey Points
Cost of MaterialsCalculate the expenses for materials used in creating the artwork.
Time and EffortEvaluate the amount of time and effort invested in producing each piece.
Market ResearchConduct thorough research on pricing trends and evaluate similar artworks in your niche.
Additional CostsFactor in costs associated with packaging and shipping your artwork.
Value-Based PricingDetermine the price based on the perceived value and uniqueness of your art.

Build an Ecommerce Store to Sell Your Art Online

Creating an ecommerce store is a vital step in establishing a successful online art business. With the right platform, like Shopify, you can create a visually captivating store that attracts art enthusiasts from around the world. Customization is key to showcasing your unique brand identity and creating a memorable shopping experience.

When building your ecommerce store, start by choosing a visually appealing theme that complements your art. It should be the perfect canvas to showcase your creations and inspire potential buyers. Remember, first impressions matter!

Customize your store to offer various options for customization and add-ons. This allows customers to personalize their art purchases, adding value and increasing customer satisfaction. Additionally, focus on creating a seamless and user-friendly checkout experience to minimize cart abandonment.

Create an Engaging Shopping Experience

Optimizing your ecommerce store for search engines is crucial for driving organic traffic. Use relevant keywords in your product descriptions, metadata, and headings to improve your store’s visibility on search engine results pages. Implementing clear headings helps both customers and search engines understand what your store offers.

ecommerce store

Make your artwork come to life by using high-quality images that captivate your audience. Images play a significant role in online art sales as customers rely on visual representation to make purchase decisions.

Provide Clear Instructions and Policies

Ensure your ecommerce store provides clear instructions on how to purchase your art, as well as transparent shipping and return policies. This clarity instills confidence in potential buyers and removes any barriers to completing a purchase. A smooth and hassle-free shopping experience can turn first-time buyers into repeat customers.

Key Tips for Building an Ecommerce Store
Choose a visually appealing theme aligned with your brand identity
Customize your store to offer options for customization and add-ons
Create a seamless and user-friendly checkout experience
Optimize your store for search engines with relevant keywords and clear headings
Use high-quality images to showcase your artwork
Provide clear instructions and transparent shipping and return policies

Building an ecommerce store is your opportunity to immerse customers in your art and create a memorable shopping experience. With Shopify’s customizable options, you can showcase your talent, attract art enthusiasts, and boost your online art sales like never before. Start building your ecommerce store today and unleash the true potential of your art business!

Discover More Channels for Selling Art

If you want to expand your reach and sell your art to a wider audience, there are plenty of options beyond your own ecommerce store. By exploring online art galleries, art marketplaces, and artist communities, you can tap into new opportunities and connect with potential buyers in the art world.

  • Online Art Galleries: These platforms are dedicated to showcasing and selling artwork from a diverse range of artists. By listing your art on online galleries, you can expose your work to a larger audience and increase your chances of making sales. Some popular online art galleries include Saatchi Art, Artsy, and Artfinder.
  • Art Marketplaces: Art marketplaces provide a platform for artists to sell their work directly to buyers. These platforms often have a wide range of art categories and styles, allowing you to reach art enthusiasts with different preferences. Examples of art marketplaces include Etsy, eBay, and Redbubble.
  • Artist Communities: Joining artist communities and online forums can help you network with fellow artists, learn from their experiences, and gain exposure for your art. These communities often have dedicated sections for artists to promote and sell their work. Share your creations, participate in discussions, and collaborate with other artists to expand your reach.

Additionally, participating in art events and exhibitions can be another effective way to showcase your art and attract art collectors. By displaying your work in physical galleries and events, you can engage with potential buyers face-to-face and build meaningful connections.

The key to selling art online is to explore different channels and make the most of the opportunities available. By diversifying your presence in online art galleries, art marketplaces, and artist communities, you can increase your exposure, connect with the right audience, and ultimately boost your art sales.

online art galleries

Sell Your Art Offline

While selling art online offers many opportunities, don’t overlook the potential of offline sales. Participating in art fairs, exhibitions, and gallery shows allows you to connect with art collectors, enthusiasts, and potential buyers in person. It provides a unique opportunity to showcase your art, interact with customers, and build relationships. Offline sales also allow buyers to see and appreciate the physical qualities of your artwork. Consider a balanced approach to selling art by combining online and offline strategies to maximize your reach and sales potential.

To make the most of offline art sales, here are a few key avenues to explore:

  1. Art Fairs: Participate in local and international art fairs to showcase your work to a diverse audience. These events attract collectors, galleries, and art enthusiasts, providing a valuable platform to connect directly with potential buyers.
  2. Galleries: Collaborate with galleries that align with your artistic style and target audience. Galleries can represent your work, organize exhibitions, and promote your art to their established clientele.
  3. Exhibitions: Organize solo or group exhibitions to showcase your art and attract art enthusiasts. Choose venues that have a strong presence in the art community and are frequented by potential buyers.

By participating in offline sales opportunities, you can complement your online presence and create a deeper connection with your audience. Interacting face-to-face allows you to convey the inspiration and story behind your art, making it more meaningful to buyers.

Remember, offline sales also present networking opportunities. Connect with other artists, gallery owners, and art professionals who can provide valuable insights and connections for future collaborations.

Art FairsWide exposure to diverse audience, networking opportunities
GalleriesRepresentation, established clientele, curated exhibitions
ExhibitionsOpportunity to showcase your art, attract art enthusiasts

Combine the power of online and offline strategies to maximize your reach, establish your presence in the art world, and boost your sales potential.


Selling your acrylic artwork online can be a game-changer for your art business. By implementing the right strategies and utilizing various sales channels, you can boost your sales and reach a wider audience. Building a strong online presence through an optimized ecommerce store and social media platforms is essential.

Investing time in building your brand and creating high-quality images that showcase your art accurately will attract potential buyers. Setting the right prices for your art products based on market trends and the value you offer is crucial for success. Don’t forget to explore offline sales opportunities such as art fairs and exhibitions to complement your online efforts.

In the competitive art market, it’s important to constantly refine your marketing strategies, stay updated with industry trends, and keep experimenting. By adapting to changes and leveraging the power of the internet, you can establish yourself as a successful artist, sell your art online, and thrive in the art business.


How can I sell my acrylic artwork online?

There are several strategies you can use to sell your acrylic artwork online, including building your brand, setting the right prices, creating high-quality images, and leveraging various sales channels.

Can I sell the works of other artists online?

Yes, as a curator or gallery owner, you can sell the works of other artists online. This can involve selling original art, prints, licensing works, or collaborating with brands.

Should I sell original art or reproductions?

The choice of what to sell depends on your art and medium. You can sell original art, limited edition prints, or digital reproductions. Consider what best suits your style and target market.

How can I ensure high-quality images of my artwork?

Invest in proper lighting and consider hiring a professional photographer. For 2D works, scanning can be an affordable option. Lifestyle photos can also showcase your art in a scene and inspire customers.

Where can I find a reliable printer for my art prints?

Print-on-demand services are a popular option as they allow you to list prints in various sizes, finishes, and styles on your website. They eliminate the need for printing equipment and offer unlimited sales.

How can I build my brand as an artist?

Develop a unique style, establish an online presence through a website and social media, and engage with your audience. Use effective branding strategies, such as a compelling artist bio and consistent branding elements.

How do I set the right prices for my art?

Consider factors like material costs, time invested, and market trends. Conduct market research, evaluate similar artworks’ prices, and factor in additional costs like packaging and shipping.

How can I create an ecommerce store to sell my art online?

Platforms like Shopify offer customizable options for building your online store. Choose a visually appealing theme, customize your store to offer options for customization and add-ons, and optimize it for search engines.

Where else can I sell my art online?

Explore online art galleries, marketplaces, artist communities, and social media platforms to reach a wider audience and connect with potential buyers.

Should I focus on offline art sales as well?

Yes, participating in art fairs, exhibitions, and gallery shows allows you to connect with customers in person and showcase the physical qualities of your artwork. It complements your online efforts and helps build relationships.

How can selling acrylic artwork online boost my art business?

Selling and promoting your acrylic artwork online allows you to reach a wider audience, establish your brand, and increase sales potential. With the right strategies and online presence, you can thrive as an artist.

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